(written from a Production point of view)
Wildfire/L.A. or Wildfire Inc. is a special effects company specialized in the use of ultraviolet light and effects. The company is providing film, television, and print projects with the equipment and the technology since 1989. The production provided their technology to the Star Trek: The Next Generation fourth season episodes "Identity Crisis", "The Nth Degree", and "The Host" and also to Star Trek VI: The Undiscovered Country. R. Green was among the employees who worked on Star Trek.
As explained in Trek: The Unauthorized Story of the Movies (p. 176), "Wildfire produces transparent paints sensitive to ultraviolet light. Different shades achieve a variety of effects. Special lighting equipment is required to photograph the effects. Wildfire provided that as well. The equipment can illuminate the special paints from as far away as sixty feet. Nicholas Meyer learned the possibilities of the effects and suggested they increase the intensity of the ultraviolet light to communicate pain" for the horned alien Kirk defeated in The Undiscovered Country.
The company started in 1989 as a garage based company in Venice, California and moved into own offices in Los Angeles in 1990. The company is creating images of black light effects including invisible images, fluorescent images, dual images, day/night transitions, and 3-D images. The company is currently headed by chairman and founder Laurence Friedman and CEO/President John Berardi.
Wildfire provided its techniques and equipment to entertainment centers, themed architecture projects, night clubs such as the Pallazo in Phoenix and the Studio 54 in Las Vegas, amusement parks including Disneyland in California, Walt Disney World in Florida, Tokyo Disneyland in Japan, Universal Studios in California, and Warner Bros. Movie World, stage productions such as Grease, Tommy, A Christmas Carol, the Blue Man Group, and Cirque du Soleil, artists including Britney Spears and Chris Brown, and commercials for products such as Ocean Spray, Mercedes Benz, Miller Lite, Honda, and Tombstone Pizza.
The company also worked on the television series The Tonight Show, CSI: Crime Scene Investigation, Beverly Hills, 90210, Boston Legal, House M.D., Bones, Extreme Makeover: Home Edition, and Without a Trace and films such as the science fiction film The Lawnmower Man (1992), the science fiction sequel Alien³ (1992), the horror thriller Embrace of the Vampire (1995), the comic adaptation Batman Forever (1995) and its sequel Batman & Robin (1997), the thriller The Game (1997), the action thriller Gone in Sixty Seconds (2000), the drama Coyote Ugly (2000), the science fiction drama Artificial Intelligence: AI (2001), the thriller Collateral (2004), the thriller The Da Vinci Code (2006), and the sequel Night at the Museum: Battle of the Smithsonian (2009).