(written from a Production point of view)
The thirty-three cent stamp was part of the Postal Service's "Celebrate the Century" initiative, which recognized significant events representing each decade of the 20th century. The Star Trek stamp, issued on a pane with fourteen other stamps representing the decade of the 1960s, was one of the winners in the Arts and Entertainment category. The story of the stamp was featured in the 20 July 1998 issue of Time magazine and in the Trekkies 2 film.
Upon its release, a number of Star Trek stamp-related items were released including coffee mugs, T-shirts, and a 1999 Hallmark Christmas ornament.