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Milton Bradley

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The Milton Bradley Game Company began in 1860 as a lithography business in Springfield, Massachusetts, USA. In 1880, Mr. Milton Bradley expanded his business and began making jigsaw puzzles. Today, the company is a subsidiary of Hasbro, the number-one maker of games and puzzles in the world.

Star Trek associationEdit

Milton Bradley produced numerous Star Trek: The Motion Picture-related products. A number of these were branded under the name of their short-lived electronics division called South Bend, named for its location in South Bend, Indiana.

More recently, the British subsidiary of Milton Bradley produced the UK version of Decipher's Star Trek: The Next Generation - A Klingon Challenge game.

Star Trek releases Edit

Electronic USS Enterprise Edit


Electronic USS Enterprise

The Electronic USS Enterprise was produced by the South Bend Electronics branch of Milton Bradley. It was a depiction of the refit USS Enterprise from Star Trek: The Motion Picture. The main selling point of the toy was its modular construction, allowing for the ship's components to be rearranged into different configurations.

Star Trek Belt, Buckle and InsigniaEdit


Star Trek Belt, Buckle and Insignia

The Star Trek Belt, Buckle and Insignia was a set of toys released by Milton Bradley based on utilities shown in Star Trek: The Motion Picture. Although Milton Bradley marketed this playset as part of its South Bend Electronics line of toys, there is nothing electronic in the set.

This set contained a pin-on plastic Star Trek: The Motion Picture Starfleet insignia in Command Division white and a replica of the "life support monitor" belt and buckle that had a temperature-sensitive color-change strip ("Thermal Sensor") on the front of the buckle. The buckle also flipped open, revealing a small storage compartment with an "Authentic Starfleet Identification Card".

Star Trek Phaser GunsEdit


Box cover


Toys and instruction sheet

The Star Trek Phaser Guns is a two-piece toy set released by the South Bend Electronics arm of Milton Bradley. The toys are modeled after the Type-2 pistol phasers seen in Star Trek: The Motion Picture.

These toys were among the first to use the light-detecting technology that later came into prominence with the laser tag craze of the 1980s. (Ironically, an older similar toy, Mego's Super Phaser II Target Game, used similar light-reflection and sensing technology.) They also had sound chips in them that gave off phaser blast, ricochet and explosion sound effects (again similar to the simpler "sonic buzzer device" on the Mego Phaser).

The set was released in two packaging versions: the full-color box seen in the accompanying photos, and a simpler white cardboard box with line artwork duplicating the photos on the color box (this latter was used for mail-order catalog company sales, as it was made of thicker cardboard than the color version).

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