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Real World article
(written from a Production point of view)

Lincoln Enterprises, Inc. (originally known as "Star Trek Enterprises") is a mail-order catalog company started by Majel Barrett Roddenberry and Betty Jo "Bjo" Trimble in 1967. Lincoln Enterprises is still in business and specializes in memorabilia pertaining to Star Trek. Currently, the company is headed by Gene Roddenberry & Majel's son, Eugene Roddenberry Jr., and run through the appropriately-named website.


The actual origins of the company and its original merchandise are somewhat shrouded in lore. Bjo Trimble has stated in 2004, "Actually, John & Bjo Trimble set up the original Lincoln Enterprises. Neither Gene nor Majel had any idea how to set up a mail-order business, while the Trimbles have put together several such businesses. At Creation Grand Slam, Eugene Roddenberry acknowledged our efforts with a big hug & thanks. He is very like his father, who also believed in big bear hugs" [X]wbm, having added to Desilu Studios executive Herbert F. Solow that Roddenberry founded the company in order to "...give Majel something to do." (Inside Star Trek: The Real Story, 1997, p. 400)

Still, Gene Roddenberry decided to craftily hide his footprints legally in regard to the company's establishment, partly to obscure the questionable origins of the early below mentioned production-used merchandise he offered up for sale through his company. This having been something less than a legitimate activity, was actually, albeit somewhat circumferentially, conceded by Majel Barrett herself, when she later stated in a 1993, with contradictory half-truths interlaced, and not altogether too convincingly interview, "Lincoln has been in existence for probably almost a hundred years. It was originally Lincoln Publishing and it was owned by another gentleman many, many years before. His attorney was Leonard Maislich [sic.]. For some reason or another he gave the incorporation to Leonard. I don’t know how it basically happened, but it really belonged to Leonard Maislich until he gave it to me in the early eighties. It [Lincoln] was merely set up for Gene to handle fan mail for Star Trek." (Strange New Worlds magazine, issue 10, Oct/Nov 1993) No records of a "hundred years" ancient "Lincoln Publishing" are known to exist and the "gentleman" in question was actually Roddenberry himself as Maizlish had been Roddenberry's life-long attorney, representing him legally since long before The Original Series. By transferring title to his attorney (who had somehow managed to antedate the company's establishing date to 6 April 1962 through proxy Mort Kessler, Roddenberry's life-long accountant – hence Barrett's "has been in existence for probably almost a hundred years" remark [1]), Roddenberry had thrown up a smokescreen if the studio ever decided to pursue the matter legally, which however, they never did.

As already implied by Trimble and Barrett themselves, there had actually been another, personal reason as well to proceed in this manner, as it was also meant to hide the Lincoln revenues from Roddenberry's soon-to-be ex-wife Eileen as well. Unsurprisingly, and not entirely unjustified as the original Roddenberry couple was still legally married at the time of the incorporation of Lincoln Enterprises, Eileen found out later, and sued all involved parties for damages, resulting in that Maizlish was actually found guilty of "conspiracy to commit fraud" for his part in the deception, though it assessed no punitive damages against him. Kessler, incidentally, settled out-of-court with Eileen. [2] It was for these reasons why Lincoln Enterprises was not established as a subsidiary of the Norway Corporation, Roddenberry's official production company through which he had always handled his business and legal affairs, but as a separate entity, in the process also explaining why the early, short-lived company name "Star Trek Enterprises" was changed to "Lincoln Enterprises", so named because Roddenberry, "(...)loved Abraham Lincoln. It’s that simple," as per Trimble. [3] Still, being a staunch Roddenberry acolyte notwithstanding, even she could not refrain herself from calling Roddenberry a "conniver" at one point. [4]


Star Trek Catalog No. 1, front Star Trek Catalog No. 1, back
Front and verso of Star Trek Catalog, No. 1; notice the sale offers for scripts and film clips

The very first Star Trek Enterprises "Official Star Trek Catalog" was disseminated via mail in late spring, early summer 1968, shortly before the below mentioned fanzine started its publication run, as its publication was already announced in the catalog. The catalog itself was executed as a large photocopied, double side printed broadsheet that was trice folded in width, resulting in 8 "pages" and subsequently twice folded in height, resulting in a for mailing purposes more suitable dimension of 3.5×8.5 inches. Notable was, that "page" 2 of the first catalog already consisted of a "call to arms" letter from Roddenberry, to save the Original Series for a fourth season, trying to achieve a repeat performance that had famously saved the series for a third season, though this time around, as history has shown, it did not come to fruition. At the time the address for the company was, Star Trek Enterprises, P.O. Box 38429, Hollywood, Ca. 9038

Production print assetsEdit

No matter what the original intent of the company was, in the late 1960s, early 1970s, it was very notable for the sale of actual production assets from Star Trek: The Original Series, most notably internal production documentation such as (every draft) episode scripts and the 1967 "Writer's Bible". By the time Desilu was taken over by Paramount Pictures in the summer of 1967, Desilu Executive Solow already noticed that the normal print run for Star Trek scripts was increased substantially, far beyond the requirements, needed for production staffers actually working on the production at the time, but initially he thought nothing of it at the time. (Inside Star Trek: The Real Story, 1997, p. 400) The sale of the former was very much in direct violation of the rules and regulations of the Writers Guild of America as none of the writers received compensation for their sales initially, though that appeared to have been ironed out in a lump-sum deal with the Guild later on. (Star Trek FAQ, p. 41) Customers were given the chance to acquire the entirety of first or final script drafts on a per season basis for US$115-$150 per set, a rather hefty sum for the times, including those for the yet to be aired third season when the first catalog was mailed out, a blatant policies violation of any studio, and which as "trade secrets theft" de facto constituted a misdemeanor, punishable under Federal law. Eleven years later, in February 1979, a person who had stolen set blueprints for Star Trek: The Motion Picture and had offered them up for sale to a local fanclub, was arrested by the FBI, sentenced, fined and given probation for what was essentially the exact same misdemeanor. (New West magazine, 26 March 1979, p. 60)

In 1974, Lincoln Enterprises (the name it carried from now on) Catalog No. 5 came out, offering scripts, storyboards, and other items related to Star Trek: The Animated Series. Available in that catalog were biographies of the two new crew members, Lieutenants Arex and M'Ress. These two biographies are no longer available from Lincoln Enterprises. However, they can be found as "supplemental biographical info" for each of the two characters at By this time the address for what was now Lincoln Enterprises had become, Lincoln Enterprises, 14710 Arminta St, Van Nuys, CA 91402.

Film clippingsEdit

But even far more notable was the sale of unused, spliced up clips from the series' original 35mm film trims, such as deleted scenes, outtakes and behind-the-scenes footage, either sold as short clippings, or as framed stills, cut from these clippings, then selling for US$1 dollar apiece. [5] At the time the future Roddenberry couple spin-doctored their origins to customers as being saved from the dumpster by Gene Roddenberry himself, as it was supposedly common practice to standardly discard unused footage.

However, this was not quite truthful, as was divulged decades later. While the print increase of scripts and other production print materials had not alarmed him initially, Solow's eyes were eventually opened a short time thereafter, when Post-production Editor Don Rode dutifully reported back to him, during the pre-production of the third season of The Original Series. Rode needed previously shot, but unused, alternate USS Enterprise visual effects footage for one of the third season episodes. He went down to the vaults where the studio habitually kept this footage, only to find it cleaned out and to be informed by a security guard that Roddenberry and Barret had only a few days earlier backed up a van and cleared out the fault of all its contents. The security guard was told by Roddenberry that the studio intended to discard the footage as garbage. Knowing and liking Roddenberry for what he was on a personal level and usually turning a blind eye to his notorious antics, a now irate Solow reported the theft to his Desilu/Paramount superiors, for this action actually interfered with the series' production proper. However, much to Solow's surprise, and even while it was "a sensitive matter for the Paramount executives", no actions were taken to prevent Roddenberry from taking and selling additional film stock during the final season of production as "everyone pretended not to know what had happened. So it continued to happen." Rode had to make do with stock-footage of the Enterprise. (Inside Star Trek: The Real Story, 1997, pp. 400-401)

In Roddenberry's defense, Star Trek's new owner, Paramount, had no interest whatsoever in their new property at the time (see: Paramount Pictures: History with Star Trek), nor was the added value of legally claiming material of this nature recognized at that period in time by Hollywood in general, but by television in particular, especially since a home media format market simply did not yet exist at that time. And in this regard Bjo Trimble did have a point (as did the Roddenberrys for that matter, albeit somewhat ironically, considering theirs was a monetary gain intent, not a culturally one) when she stated on a much later occasion, "All the film clips and strips were part of the stacks and stacks and stacks of film and boxes of film in the editing rooms. Most of these films were cut up to edit the shows, then the pieces were gathered in bags and dumped. The longer strips were rolled up, sometimes many of them together, and stored in flat film boxes. Over time [remark: "over time" being the operative expression in this case], decisions were made to either throw those boxes out, or store them in vaults. Those that were stored in vaults are sometimes removed to make room for more film storage. Those old film strips are then tossed out." [6] It is therefore conceivable that Roddenberry was able to do what he did with the implicit (but still illegal nevertheless, as it was not theirs to give away, but rather the shareholders') consent of one or more of its managers, somewhat explaining their non-committal reactions to Solow's findings. Trimble herself, who with her husband did the actual cutting and framing of the clippings for the sale, was merely told by Roddenberry (noted for his predilection throughout his entire life to "embellish" any state of affairs to his own, personal advantage) that he had obtained permission, but has concurrently, and implicitly, conceded she had neither witnessed the agreement, nor ever received managerial confirmation to the affirmative from any one. [7] As the company also sold production material stemming from the third season, the Roddenberrys had the Trimble couple make one return trip to the vaults at least, but Solow had by then already left the production.

It has been the sole and primary reason why no contemporary behind-the-scenes footage, most notably the in Star Trek-lore famed "blooper reel", has ever been included in any of the later released home media formats, for the very simple reason that the franchise did not have any, courtesy Roddenberry. It was only in 2006 that any contemporary behind-the-scenes footage, through William Blackburn's privately shot behind-the-scenes footage (and therefore outside the purview of Roddenberry's scavenging hunt), became available to the general public on the remastered home media format releases.

Production art workEdit

It was not only through surreptitious means that Roddenberry acquired original production merchandise for his own personal gain; He has proven to be equally adept in begging and/or cajoling his co-workers to give up their work to him. Most notably, much of Art Director Matt Jefferies' early, 1964, Star Trek concept design color art (most famously the original USS Enterprise color art, which was the one producers and executives approved as the final design for the build of the studio model) ended up this way in Roddenberry's possession, to be used/reproduced/sold by him as he saw fit, with Jefferies left out in the cold. (Star Trek Memories, 1995, p. 48) Astonishingly, Roddenberry (of whom not a single verified piece of artwork is known to exist) had even been brazen enough to forge a "Eugene W. Roddenberry" signature in Jefferies' writing style on several pieces of them, in order for him to claim credit as the Enterprise designer in the Star Trek convention circuit of the late 1970s. [8] Unfortunately for Roddenberry, this did not fly, as Jefferies was already too well known as the ship's designer even by then (as was his art-style), but fortunately for him, Jefferies either never seemed to mind or had not been aware of the fraud. A contemporary ad that ran in the Lincoln Enterprises catalog read,

"The Enterprise was not created overnight. In fact, there were eleven other designs -- all sporting the name "Enterprise". We've dug into the archives and come up with -- you've guessed it -- twelve Enterprises -- all very different -- all very exciting. We call our fleet "The Evolution." This package of twelve 11x17 full color posters can now be yours. A truly exciting offering." [9]

At that time, the very early 1980s, the poster set was offered for sale at US$4.95 once, but has not been offered since. A later sales announcement, trying to pass off the posters as after-the-fact "inspired by" art, had it stated that "(...) 11 different treatments of the Enterprise were signed by Eugene Roddenberry, Jr., and will be reproduced in a limited run for your Star Trek collection". This was as equally ridiculous as the original claim had been, as Roddenberry Jr. would have only been 9 or 10 years of age when he purportedly produced the art, even though one single print actually seemed to be from his (or somebody else's) hand, as its style was markedly different from the ones by Jefferies' hand. [10] Unsurprisingly perhaps, the actual sale offer did not materialize.


Inside Star Trek alternate cover Inside Star Trek 13
Covers of the first issue of Inside Star Trek and the first relaunch issue on the right

Under its original, short-lived, name, the company has been responsible for the publication of the very first "official" fanzine, Inside Star Trek, which ran from 1968-1969, while the Original Series was still in production. Strictly speaking, the magazine was yet another illegitimate endeavor, as it was officially neither licensed, endorsed, authorized, nor published under the auspices of the Paramount Publicity Department, the legal owner of the Star Trek brand. The fact that Roddenberry attached the moniker "official" to all his company's endeavors, was therefore a pure flight of fancy on his part, as he simply did not own the Star Trek brand. However, the studio at the time was not in the slightest interested in their recent Star Trek purchase, and was actually looking for ways to cancel the series. As a result, no commercial or publicity activities on behalf of the series were undertaken by the department, and those that had been, such as the free mail-order distribution of publicity photographs to fans, immediately scrapped upon the acquisition of Desilu by Paramount in 1967, a gap that was gratefully filled by Lincoln Enterprises, against a fee this time of course. The fanzine was canceled after the the series was canceled, having run for twelve issues. Still, considering the closeness to the actual production of several of its contributors, and featuring the earliest known interviews of several Original Series production staffers – the one with Costume Designer William Ware Theiss especially warranting attention, being the only published one on record – , the magazine is for all intents and purposes, considered "official" by the Star Trek community.

However, when efforts were undertaken to revive Star Trek as a new live-action production in the 1970s, the company, now under its new name, relaunched the fanzine (with a continued numbering, but firstly under the name "Star Trektennial News" before returning to its original one) in 1976, ceasing publication definitively in 1979, shortly before the release of Star Trek: The Motion Picture, having run for an additional eighteen issues. [11]

After Star Trek was canceled, Paramount Television wanted to sell Roddenberry all rights and title to the series for US$100,000-$150,000 in 1970, but he, knee-deep steeped in the fallout of his bitter and costly divorce from Eileen, was nowhere near able to raise this amount on his own. It was around that time that Paramount discovered that Roddenberry was selling Star Trek merchandise through Lincoln Enterprises, which, not owning the brand, was formally an illegal endeavor. Yet, both parties struck a deal resembling the prior Writers Guild deal, allowing Roddenberry to continue in return of a percentage of the sales, as Paramount also started to realize that their Star Trek property was not a too bad one to have after all. Not yet having a well oiled Star Trek marketing machine of their own, Lincoln Enterprises suited the studio well in raising the awareness of their increasingly profitable Star Trek brand. It has also explained why Paramount has never sued Lincoln and/or Roddenberry for what was essentially studio property theft in the 1968-1969 period. (Star Trek: The Next Generation - The Continuing Mission, p. 2; NBC: America's Network, p. 220)

After Star TrekEdit

From the mid-1970s onward, Lincoln Enterprises expanded their product range by offering merchandise related to other series such as Kung Fu, Search, and other television projects created by Gene Roddenberry, such as Genesis II, Questor, Earth II and Spectre.

In 1996, Laura Richarz and the Star Trek: Deep Space Nine production staff working on "Trials and Tribble-ations" purchased three sizes of toy tribbles from Lincoln Enterprises to use in the filming of the episode. (The Magic of Tribbles: The Making of Trials and Tribble-ations)

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