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Slug-o-Cola was a brand of Ferengi beverage which contains 43% live algae in every bottle. It is an opaque mint green colored drink, usually served without ice. The primary slogan of Slug-o-Cola had remained unchanged since the 2070s:
In 2374, the chairman of Slug-o-Cola was Ferengi Commerce Authority Commissioner Nilva. That year, Slug-o-Cola had been losing ground to its primary competitor, Eelwasser. Quark, while disguised as Zek's female financial adviser Lumba, suggested to Nilva that he might improve his sales by advertising to females, with a new slogan: