A slogan was a motto intended for repeated use to express an idea in a brief and memorable fashion. It was common in propaganda and the related field of advertising.
In the 1990s, "Next stop, Mars" was a slogan used at NASA. (VOY: "11:59")
When General Martok asked Alexander Rozhenko why he was serving on his ship, Rozhenko replied, "to serve the empire". Martok immediately criticized this as a being a slogan instead of an answer. (DS9: "Sons and Daughters")
As of 2374, Slug-o-Cola hadn't changed its slogan in three hundred years: "Drink Slug-o-Cola. The slimiest cola in the galaxy.". Despite this, Quark (disguised as the female Lumba) made a well received pitch to change it to "Drink Slug-o-Cola and keep your teeth a sparkling shade of green", which (s)he claimed would appeal more to women. (DS9: "Profit and Lace")
Other slogans[]
- Bang Bang: "the sweetest little automatic in the world" (TOS: "A Piece of the Action ")
- Borax: "Borax is king" (TNG: "Time's Arrow")
- Carlton: "If you smoke – Please try Carlton" (Star Trek IV: The Voyage Home)
- Cetacean Institute: "Have a Whale of a good time" (Star Trek IV: The Voyage Home)
- FNN: "News of the Galaxy" (ST: "Children of Mars")
- German invasion forces in the United States: "Two Nations – One Voice" (ENT: "Storm Front", "Storm Front, Part II")
- NRA: "We do our part" (TNG: "The Big Goodbye")
- Millennium Gate: "Tomorrow's metropolis today" (VOY: "11:59")
- Pacific Bell: "Let your fingers do the walking" (Star Trek IV: The Voyage Home)
- Pepsi-Cola : "Be sociable. Have a Pepsi" (ENT: "Carbon Creek")
- Rock climbing : "Go climb a rock" (Star Trek V: The Final Frontier)
- Root beer: "Curiously Delightful" (DS9: "The Ascent")
- San Francisco Register: "Largest Circulation in the West"
- Starbase Yorktown: "Adventure begins here" (Star Trek Beyond)
- The Star Dispatch: "Delivering Yesterday's News Today" (DIS: "Terra Firma, Part 1", "Terra Firma, Part 2")
- Incredible Tales: "Write or Die" (seen in the editorial office) (DS9: "Far Beyond the Stars")
- Wee Bairns: "Now there's a drink for a man"