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A slogan was a motto intended for repeated use to express an idea in a brief and memorable fashion. It was common in propaganda and the related field of advertising.

In the 1990s, "Next stop, Mars" was a slogan used at NASA. (VOY: "11:59")

When General Martok asked Alexander Rozhenko why he was serving on his ship, Rozhenko replied, "to serve the empire". Martok immediately criticized this as a being a slogan instead of an answer. (DS9: "Sons and Daughters")

As of 2374, Slug-o-Cola hadn't changed its slogan in three hundred years: "Drink Slug-o-Cola. The slimiest cola in the galaxy.". Despite this, Quark (disguised as the female Lumba) made a well received pitch to change it to "Drink Slug-o-Cola and keep your teeth a sparkling shade of green", which (s)he claimed would appeal more to women. (DS9: "Profit and Lace")

Other slogans[]

These were not explicitly described as slogans, but fit the definition
The Burger King slogan "Have it your way" was also used, but not identified as such, in a way that seemed intentional in "Carpenter Street".

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