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Oo-mox was the act of massaging a Ferengi's ears (or "lobes"); there was no translation for the word. Because the Ferengi ear was a major erogenous zone, massaging the ears caused extreme pleasure and relaxation. (TNG: "Ménage à Troi")
Oo-mox, though pleasurable, could also have dangers. It could be very distracting for a Ferengi and may often be employed by females or males of other species in order to distract a Ferengi during negotiations or to coerce him into an action he would otherwise avoid. (DS9: "Facets") Such was the case in an early, unofficial encounter in 2151, when T'Pol unknowingly performed oo-mox on Krem only to incapacitate him with a Vulcan nerve pinch. (ENT: "Acquisition")
Some wealthy Ferengi employed females specifically for the purpose of providing oo-mox on demand. Despite the semi-erotic nature of the act the females could perform this service in public as an overt demonstration that their employer could afford such a luxury. (DS9: "Family Business"; VOY: "False Profits")
In 2369, Beverly Crusher performed oo-mox on DaiMon Solok's lobes so she, Worf, and Jean-Luc Picard could gain passage on his ship to discreetly travel to the Cardassian planet Celtris III. (TNG: "Chain of Command, Part I")