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Pacific Bell

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Pacific Bell Yellow Pages

A Pacific Bell ad

Pacific Bell payphone

A Pacific Bell payphone

Pacific Bell was a telephone company operating in California, Earth in the late 20th century.

In 1986, the company published a register called Yellow Pages, which listed all businesses in a certain area. An advertisement for this was seen by Scotty, Sulu, and McCoy in San Francisco. They then used the Yellow Pages to search for a firm which could produce transparent aluminum and found Plexicorp. (Star Trek IV: The Voyage Home)

This is one of the few examples of product placement in the Star Trek franchise.

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