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Moogie was a Ferengi term of endearment for immediate female ancestors (such as mothers and grandmothers). 

Quark even referred to his mother, Ishka, in the possessive, calling her "My Moogie", and in most all other times he and his brother Rom used the term for her, both in the second and third-person. Upon the completion of Rom and Leeta's wedding, Rom's son, Nog, called his new step-mother "Moogie". (DS9: "Family Business", "Ferengi Love Songs", "Call to Arms", "The Magnificent Ferengi")

Grand Nagus Zek, when announcing to Quark he and Ishka planned to marry, told him, "Your Moogie and I are getting married." (DS9: "Ferengi Love Songs")

The prevalence of Ferengi using this appellation for their living female forebears is unclear - only members of Ishka's family, Quark, Rom, and Nog, used the term as a personal name for their mother (or grandmother, in Nog's case) on-screen. Zek's reference to Ishka as "Your Moogie" to Quark suggests it was not unique to Ishka. Further supporting this is Nog calling Leeta, his Bajoran step-mother, "Moogie." Whether he said this jokingly (or even more than once) is unknown. (DS9: "Call to Arms")

See also

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