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Marketing was a field of business that dealt with the promotion and advertising of a product or service.
In 2372, when Gint appeared to Quark in a dream, his assertion that the Rules of Acquisition were nothing more than suggestions led Quark to inquire if calling them "rules" was a "clever marketing ploy." Gint replied in the affirmative, suggesting that rule 239 was at play. (DS9: "Body Parts")