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Star Trek themed Eggo waffles
The Kellogg Company is a United States based food manufacturer that became a promotional partner with Paramount Pictures in 2009 to Star Trek movie-branded products to grocery stores.
A number of Kellogg's brand products offered Star Trek merchandise and memorabilia either by mail or included within the package. Specially-marked boxes of Kellogg's cereals contained a "Beam-Up Badge" (essentially, a Star Trek-themed LED light), of which there are five different designs. Boxes of Frosted Krispies offered a red or blue Starfleet tee by mail, while boxes of Frosted Flakes and packages of Keebler cookies feature offered for a Star Trek 1GB flash drive wristband. Kellogg's various Eggo waffle products offered a 3D Warp Speed Plate by mail, and boxes of Kellogg's Pop-Tarts offered a free pass to see the film. A varying amount of tokens were needed for each mail-order product.