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"He went from one bad deal to the next, one failure after another. He couldn't hold onto latinum if you sewed it into his pants."
– Rom, 2371 ("Family Business")

Keldar was a Ferengi, the husband of Ishka and the father of Quark and Rom. According to Ishka, he wasn't a very successful businessman, but he knew "everything" about family. His son, Rom, confirmed his lack of financial acumen, noting that he went from one bad deal to the next. However, Keldar was still a very traditional Ferengi, and refused to take business advice from his wife, despite the fact that she was actually far more adept at financial matters than he was. He once said to Quark, "I don't know what I'm going to do about that female...", referring to Ishka's headstrong tendencies. (DS9: "The House of Quark", "Family Business")

For Rom's Naming Day, Keldar bought the presents. On the day, Quark substituted the presents with old vegetables and sold them for far more than their father had paid for them. (DS9: "Rivals")

Keldar advised Quark not to leave Ferenginar, saying he had enough business opportunities at home, but Quark preferred to listen to the seventy-fifth Rule of Acquisition ("Home is where the heart is, but the stars are made of latinum.") and left Ferenginar. (DS9: "Civil Defense")

In 2371, when Rom told Quark that money wasn't everything, Quark chastised him, saying, "If father were alive, he'd wash your mouth out with galcor." (DS9: "The House of Quark")

Keldar died some time before 2371. (DS9: "Family Business")

Being placed in charge of Grand Nagus Zek's benevolent fund, Rom managed to embezzle a signifiant amount of money from the fund. When Rom revealed this to his brother, Quark responded that father would have been proud. (DS9: "Prophet Motive")

To ensure Jadzia Dax would enter the Klingon afterlife in Sto-vo-kor, Quark joined Miles O'Brien, Doctor Julian Bashir and Worf under the command of General Martok in a raid on the Monac shipyards. When boarding the ship, Quark declared himself in traditional Klingon custom as "Quark, son of Keldar". (DS9: "Shadows and Symbols")

This character was only mentioned in dialogue.

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