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Real World article
(written from a Production point of view)
Hasbro logo

Hasbro is an American toy and game company and is the second-largest toy maker in the world, second only to the toy giant Mattel. The company's corporate headquarters are located in Pawtucket, Rhode Island.

Hasbro is currently the parent company of such brands as Parker Brothers, Milton Bradley, South Bend, Palitoy, Tiger Electronics, Wizards of the Coast, Coleco, and Galoob. Hasbro has also licensed several of their properties to other companies including PPW Toys, USAopoly, and Fundex which in turn produced Star Trek-themed versions of Hasbro toys and games.

For many years, 1974's Star Trek Game was the solitary Star Trek-related product which was produced under the Hasbro brand.

For a time Hasbro also competed in the video game industry from 1995 with their subsidiary Hasbro Interactive. They acquired MicroProse in late 1998 and went on to publish Star Trek: The Next Generation - Birth of the Federation in 1999. They would also produce a compilation set that same year before losing the Star Trek video game license. Hasbro eventually decided to leave the video game business and sold Hasbro Interactive off to Infogrames in 2001.

In 2012, Hasbro announced they would make licensed toys for Star Trek Into Darkness and slated them for release during the following year. These included Kre-O building toys, Fighter Pods, action figures, and "role-playing" items.[1] Ultimately, the company opted to release only the Kre-O and Fighter Pods lines and first displayed these products at Toy Fair in New York City on 10 February, 2013.

The company declined to allow Eaglemoss Collections to use their (G.I. Joe) Cobra logo for their Academy Flight Trainer model in 2016. The original production-used model bore the logo but it was not visible onscreen.[2]

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