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Real World article
(written from a Production point of view)
Hallmark

Hallmark was founded in Kansas City, Missouri in 1910 and has been known primarily as an American greeting card and holiday decoratives company.

Since 1991, Hallmark has produced many licensed "Keepsake" Christmas ornaments based on Star Trek characters, starships, props, artwork, and scenes.

Hallmark Star Trek ornaments

Hallmark Star Trek starship ornaments from 1991 to 2017

Hallmark has also produced other Star Trek-related merchandise including lunchboxes, lenticular greeting cards, buttons, sticker sets, e-cards, party supplies, novelties, and jigsaw puzzles. The puzzles were produced through their Springbok subsidiary.

Hallmark has frequently used recorded music and clips of Star Trek actors' voices that have been taken from iconic episodes and films. These clips are used for electronic audio features contained within their Keepsake Christmas ornaments (or within their display stands) and greeting cards.

Appearances in Star Trek episodesEdit

To create the battle sequences between the Federation and Klingon fleets in Deep Space Nine's "The Way of the Warrior", the effects department used Playmates toys, Ertl model kits, and Hallmark Bird-of-Prey Christmas ornaments in the background in an effort to keep production costs down. When these ships were required to explode, special effects manager Gary Monak filled them with explosives and party glitter. (Star Trek: Deep Space Nine Companion, pp. 263-265)

Set decorator James Mees used colorfully repainted Hallmark USS Voyager and Klingon Bird-of-Prey ornaments for Miral Paris' baby crib mobile in "Prophecy". The mobile's Klingon D7-class battle cruiser was a small plastic AMT model that had been repainted.

An "unfinished" ship-in-a-bottle of the USS Voyager purported to have been built by Joe Carey and seen in "Friendship One" was actually a 1996 Hallmark Keepsake ornament which had been modified for the show by production staff.

While unsuccessfully evading Q, Quinn reduced the starship USS Voyager to the size of a Christmas ornament and tethered it to a Christmas tree in "Death Wish". Perhaps not entirely coincidentally, Hallmark's USS Voyager ornament was released a few months after the episode premiered.

Interactions with Star Trek actorsEdit

Leonard Nimoy recorded a special holiday message from Spock for use within Hallmark's 1992 Shuttlecraft Galileo ornament. He also appeared as himself in a television commercial for the ornament and gave the Vulcan salute.[1]

In 1993, Hallmark aired a television commercial featuring Patti Yasutake in the role of Nurse Alyssa Ogawa who was seen questioning the shipboard computer and then replicating a USS Enterprise-D Keepsake ornament. Majel Barrett-Roddenberry provided the voice of the computer.[2]

Hallmark's television commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O'Reilly in the role of Gowron, commanding the bridge of a Klingon ship. His raucous Klingon language pitch was subtitled in English.[3]

Martha Hackett appeared as a Romulan in Hallmark's Romulan Warbird ornament television commercial from 1995.[4]

William Shatner and Christopher Lloyd appeared in a 2015 Hallmark Hall of Fame television production called "Just In Time For Christmas". To promote the holiday movie, Shatner autographed a Hallmark Star Trek Keepsake ornament for a contest. [5]

Star Trek Keepsake releases Edit

1991 release Edit

1992 release Edit

1993 release Edit

1994 release Edit

1995 releases Edit

1996 releases Edit

1997 releases Edit

1998 releases Edit

1999 releases Edit

2000 releases Edit

2001 releases Edit

2002 releases Edit

2003 releases Edit

2004 releases Edit

2005 releases Edit

2006 releases Edit

2007 releases Edit

2008 releases Edit

2009 releases Edit

2010 releases Edit

2011 releases Edit

2012 releases Edit

2013 releases Edit

2014 releases Edit

2015 releases Edit

2016 releases Edit

Other items Edit

2017 releases Edit

  • USS Franklin
  • USS Enterprise NCC-1701-C – "battle-damaged" repaint of 2015 ornament featuring lights; "limited edition" of 3325 to be released at the 2017 San Diego and New York Comic-Con conventions and the Official Star Trek Convention 2017 in Las Vegas
  • Picard and Data

Other items Edit

NotesEdit

Hallmark Reman Scorpion prototype

Scorpion ornament prototype with a clear canopy

  • Lynn Norton has sculpted most Star Trek starship ornaments for Hallmark. The Galileo shuttlecraft was sculpted by Dill Rhodus and the 1996 Enterprise ornament was designed by Norton and Rhodus. The Scorpion ornament was sculpted by Norton but the Data and Picard figures within were sculpted by Anita Marra Rogers. Rogers sculpted a majority of Star Trek ornaments that were not starships and generally focused on figures.
  • Hallmark's initial concept drawings depicted the 1991 USS Enterprise, the first in the series, with a Santa Claus popping out of a hinged bridge dome with simulated garland draped around the saucer. Norton was able to steer Hallmark away from this concept.
Hallmark Star Trek promo materials

Promotional materials

  • "Magic" sound and light features are commonly activated by pressing a button, although many older ornaments stay constantly illuminated when plugged into a powered Christmas light strand. Since 2005, all "Magic" Hallmark Star Trek ship ornaments have been battery-operated and stay powered-on for less than thirty seconds after the "on" button is pushed.
  • Eight limited edition Star Trek "Keepsake" ornaments have been released by Hallmark. Four were exclusively released at comic and science fiction conventions and four were retailed in "limited quantities" at Hallmark Gold Crown stores. Two premium gift pins were also released. Another ornament is slated for release in 2017.

See also Edit

External links Edit

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