(written from a Production point of view)
Hallmark was founded in Kansas City, Missouri in 1910 and has been known primarily as an American greeting card and holiday decoratives company.
Hallmark has also produced other Star Trek-related merchandise including lunchboxes, lenticular greeting cards, buttons, sticker sets, e-cards, party supplies, novelties, and jigsaw puzzles. The puzzles were produced through their Springbok subsidiary.
Hallmark has frequently used recorded music and clips of Star Trek actors' voices that have been taken from iconic episodes and films. These clips are used for electronic audio features contained within their Keepsake Christmas ornaments (or within their display stands) and greeting cards.
Appearances in Star Trek episodesEdit
To create the battle sequences between the Federation and Klingon fleets in Deep Space Nine's "The Way of the Warrior", the effects department used Playmates toys, Ertl model kits, and Hallmark Bird-of-Prey Christmas ornaments in the background in an effort to keep production costs down. When these ships were required to explode, special effects manager Gary Monak filled them with explosives and party glitter. (Star Trek: Deep Space Nine Companion, pp. 263-265)
Set decorator James Mees used colorfully repainted Hallmark USS Voyager and Klingon Bird-of-Prey ornaments for Miral Paris' baby crib mobile in "Prophecy". The mobile's Klingon D7-class battle cruiser was a small plastic AMT model that had been repainted.
An "unfinished" ship-in-a-bottle of the USS Voyager purported to have been built by Joe Carey and seen in "Friendship One" was actually a 1996 Hallmark Keepsake ornament which had been modified for the show by production staff.
While unsuccessfully evading Q, Quinn reduced the starship USS Voyager to the size of a Christmas ornament and tethered it to a Christmas tree in "Death Wish". Perhaps not entirely coincidentally, Hallmark's USS Voyager ornament was released a few months after the episode premiered.
Interactions with Star Trek actorsEdit
Leonard Nimoy recorded a special holiday message from Spock for use within Hallmark's 1992 Shuttlecraft Galileo ornament. He also appeared as himself in a television commercial for the ornament and gave the Vulcan salute.
In 1993, Hallmark aired a television commercial featuring Patti Yasutake in the role of Nurse Alyssa Ogawa who was seen questioning the shipboard computer and then replicating a USS Enterprise-D Keepsake ornament. Majel Barrett-Roddenberry provided the voice of the computer.
Hallmark's television commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O'Reilly in the role of Gowron, commanding the bridge of a Klingon ship. His raucous Klingon language pitch was subtitled in English.
William Shatner and Christopher Lloyd appeared in a 2015 Hallmark Hall of Fame television production called "Just In Time For Christmas". To promote the holiday movie, Shatner autographed a Hallmark Star Trek Keepsake ornament for a contest. 
Star Trek Keepsake releases Edit
- Klingon Bird-of-Prey – featuring lights
- Romulan Warbird – featuring lights
- Captain James T. Kirk – seated in command chair
- Captain Jean-Luc Picard – in Enterprise-D corridor
- Starfleet Communicator Pin – Combadge; 1:1 scale gift premium pin for buyers of all 1995 Star Trek ornaments
- The Ships of Star Trek – USS Enterprise (TOS), USS Enterprise-D, and Klingon Bird-of-Prey miniature starships
- USS Voyager – featuring lights
- Commander William T. Riker – with Type 2 phaser next to rock formation
- Mr. Spock – seated at the bridge science station
- Star Trek 30th Anniversary Logo Pin – embossed pin offered as a gift premium for buyers of all 1996 Star Trek ornaments
- Star Trek: 30 Years – USS Enterprise with a miniature Galileo shuttlecraft from TOS; Enterprise is identical to 1991 version but made from diecast zamac with an electroplated nickel exterior and lacks lights; display stand features a voice clip of William Shatner as Kirk
- USS Defiant – from DS9; featuring lights
- Dr. Leonard H. McCoy – on transporter pad
- Commander Data – seated at Ops bridge station
- USS Enterprise NCC-1701-E – featuring lights
- Captain Kathryn Janeway – leaning on handrail
- Star Trek Lunch Box – small metal reproduction of 1960s-style lunch box
- Runabout USS Rio Grande – featuring lights and a voice clip of Michael Dorn as Worf
- Worf – holding bat'leth
- USS Enterprise NCC-1701 – Celebrate The Century Collection – USPS postage stamp ornament
- USS Enterprise NCC-1701 – Crown Reflections Collection – blown glass ornament
- Borg Cube – featuring lights and a voice clip of the Borg Collective
- Seven of Nine
- Lieutenant Commander Worf – Crown Reflections Collection – blown glass ornament
- Space Station Deep Space 9 – display stand powers lights and a voice clip of Avery Brooks as Sisko; station has hooks for six miniature starships
- Captain Benjamin Sisko
- Q – in judge's robes from the post-atomic horror era – Crown Reflections Collection – blown glass ornament
- Starfleet Legends – USS Enterprise-E, USS Defiant (DS9), and USS Voyager miniature starship set
- Delta Flyer – featuring lights and a voice clip of Kate Mulgrew as Janeway
- Enterprise NX-01 – display stand features a voice clip of Scott Bakula as Archer; ship is made of diecast zamac with an electroplated nickel exterior
- The Doctor – with medical tricorder
- The Scorpion – Reman fighter with Picard and Data in cockpit; featuring lights
- Sub-Commander T'Pol
- Captain Jonathan Archer – seated in command chair
- Vulcan Command Ship – featuring lights
- Commander Trip Tucker – in EV suit
- Star Trek Insignias – miniature ornament set of TOS, TNG, and ENT insignia
- "The City on the Edge of Forever" – Kirk and Spock leaping through the Guardian of Forever; featuring lights and voice clips of Leonard Nimoy as Spock, William Shatner as Kirk, and Bart LaRue as the Guardian
- USS Enterprise NCC-1701-A – featuring lights
- Khan – as seen in "Space Seed"
- Locutus of Borg – in a alcove with the Borg Queen from Star Trek: First Contact; featuring lights and voice clips of Patrick Stewart as Locutus and Alice Krige as the Borg Queen
- USS Enterprise NCC-1701 – from TOS; new sculpting; display stand powers lights and plays a synthesized version of the TOS theme
- The Transporter Chamber – from TOS; with Kirk, Spock, and Scotty; featuring lights and transporter sound effects
- Future USS Enterprise – Future USS Enterprise NCC-1701-D from TNG: "All Good Things..."; featuring lights
- Lieutenant Uhura – seated at communications station wearing a red Operations division uniform; "limited quantity" ornament available at Hallmark stores
- Star Trek II: The Wrath of Khan – Kirk, Spock, and Sulu at the USS Enterprise's helm station with USS Reliant on bridge viewscreen; featuring voice clips of Leonard Nimoy as Spock, William Shatner as Kirk, Ricardo Montalban as Khan, and Judson Scott as Joachim
- USS Reliant – featuring lights
- Star Trek Communicator – from TOS; featuring lights and sound
- "The Trouble with Tribbles" – Kirk buried in tribbles; featuring moving tribbles and voice clips of William Shatner as Kirk and DeForest Kelley as McCoy
- Klingon Battle Cruiser – from films; featuring lights
- Starfleet Phaser – from TOS; featuring lights and sound
- Lieutenant Uhura Special Event Edition – seated at communications station and wearing a gold Command division uniform as seen in "The Corbomite Maneuver" and "Mudd's Women"; repaint of the 2007 ornament; "limited edition" of 450 released at the 2009 San Diego Comic-Con
- Ilia Probe – "limited quantity" ornament available at Hallmark stores
- "The Menagerie" – Kirk and Spock with Fleet Captain Christopher Pike; features wheelchair lights and sounds and voice clips of Leonard Nimoy as Spock and William Shatner as Kirk
- USS Enterprise – from 2009 Star Trek film; featuring lights
- Captain James T. Kirk – with a type 2 phaser; first in "Star Trek Legends" series
- "Amok Time" – Kirk and Spock fight with lirpa in the kal-if-fee challenge; featuring music from the episode
- Romulan Bird-of-Prey – from TOS; featuring lights
- USS Defiant Special Edition – from TOS and ENT; glow-in-the-dark repaint of 2006 USS Enterprise; no stand, lights, or sound; "limited edition" of 700 released at the 2011 New York Comic-Con
- Spock – with a tricorder; second in "Star Trek Legends" series
- "Mirror, Mirror" – mirror universe Spock forcing a Vulcan mind meld on McCoy; featuring a voice clip of Leonard Nimoy as Spock
- USS Enterprise NCC-1701-D – new 25th Anniversary sculpt with an attached display base; featuring a voice clip of Patrick Stewart's monologue over TNG's opening title music
- Dr. Leonard "Bones" McCoy – with a hypospray; third in "Star Trek Legends" series
- An Extraordinary Meeting – Prime reality Spock and alternate reality Spock exchanging the Vulcan salute in the 2009 Star Trek film; featuring voice clips of Leonard Nimoy as Spock and Zachary Quinto as Spock
- USS Kelvin – featuring lights
- USS Kelvin Special Event Edition – "battle damaged" deco featuring lights; "limited edition" of 1575 released at the 2013 San Diego and New York Comic-Con conventions
- Chief Engineer Montgomery Scott – with a trident scanner; fourth in "Star Trek Legends" series
- "Arena" – Kirk fighting the Gorn Captain – featuring music and Gorn growling from the episode; available at Hallmark stores
- USS Vengeance – featuring lights
- Lieutenant Hikaru Sulu – with tricorder and communicator; fifth in "Star Trek Legends" series
- "The Devil in the Dark" – Spock performing a Vulcan mind meld on a Horta; featuring voice clips of Leonard Nimoy as Spock and William Shatner as Kirk
- Vina – as an Orion slave girl; "limited quantity" ornament available at Hallmark stores
- USS Enterprise NCC-1701-C – featuring lights
- Lieutenant Nyota Uhura – with a tricorder; sixth in "Star Trek Legends" series
- The Needs Of The Many – A dying Spock bids farewell to Kirk in Star Trek II: The Wrath of Khan; featuring voice clips of Leonard Nimoy as Spock and William Shatner as Kirk
- USS Enterprise Star Trek "Pilot Version" 50th Anniversary Gold Edition – painted gold and featuring an audio clip of William Shatner's monologue over the (second season) TOS theme
- USS Enterprise Star Trek "Pilot Version" 50th Anniversary Edition – fully painted and featuring an audio clip of William Shatner's monologue over the (second season) TOS theme; "limited edition" of 3450 released at the 2016 San Diego and New York Comic-Con and the 2016 Star Trek: Mission New York conventions
- Ensign Pavel Chekov – with a tricorder; seventh in "Star Trek Legends" series; "limited quantity" ornament available at Hallmark stores
- "The Man Trap" – The M-113 creature attacks a seated Kirk – featuring phaser sounds and voice clips of William Shatner as Kirk, Leonard Nimoy as Spock, and DeForest Kelley as McCoy
- To Boldly Go – Kirk, Spock, and McCoy on the bridge of the USS Enterprise; tabletop ornament featuring lights and voice clips
- Star Trek Maxine Special Event Edition – repaint of 2016 "Crabby Road" series Maxine ornament; "limited edition" released at the 2016 Star Trek: Mission New York and New York Comic-Con conventions
Other items Edit
- Star Trek 50th Anniversary Itty Bittys Collectors Set – plush figures of Kirk, Spock, Uhura, and McCoy
- Star Trek 50th Anniversary Squeelys Captain Kirk – vinyl figure driving a USS Enterprise automobile
- The Wit and Wisdom of Star Trek Gift Book – smaller (4.375 × 4.375 inches) and abridged (80-page) edition of the hardcover TOS reference book by Robb Pearlman
- Lynn Norton has sculpted most Star Trek starship ornaments for Hallmark. The Galileo shuttlecraft was sculpted by Dill Rhodus and the 1996 Enterprise ornament was designed by Norton and Rhodus. The Scorpion ornament was sculpted by Norton but the Data and Picard figures within were sculpted by Anita Marra Rogers. Rogers sculpted a majority of Star Trek ornaments that were not starships and generally focused on figures.
- Hallmark's initial concept drawings depicted the 1991 USS Enterprise, the first in the series, with a Santa Claus popping out of a hinged bridge dome with simulated garland draped around the saucer. Norton was able to steer Hallmark away from this concept.
- "Magic" sound and light features are commonly activated by pressing a button, although many older ornaments stay constantly illuminated when plugged into a powered Christmas light strand. Since 2005, all "Magic" Hallmark Star Trek ship ornaments have been battery-operated and stay powered-on for less than thirty seconds after the "on" button is pushed.
- Eight limited edition Star Trek "Keepsake" ornaments have been released by Hallmark. Four were exclusively released at comic and science fiction conventions and four were retailed in "limited quantities" at Hallmark Gold Crown stores. Two premium gift pins were also released.
See also Edit
- Hallmark official site
- Hallmark Cards at Wikipedia
- Hallmark Star Trek Keepsake Ornaments Anniversary part 1 at StarTrek.com, the official Star Trek website
- Hallmark Star Trek Keepsake Ornaments Anniversary part 2 at StarTrek.com, the official Star Trek website
- Hallmark Sculptor Lynn Norton on the Storied History of Trek Keepsake Ornaments at StarTrek.com, the official Star Trek website
- Hallmark Star Trek Ornaments Dot Com at Wordpress.com – comprehensive collector site