(written from a Production point of view)
Hallmark was founded in Kansas City, Missouri in 1910 and has been known primarily as an American greeting card company.
Since 1991, Hallmark has produced many licensed "Keepsake" Christmas ornaments based on Star Trek characters, ships, props, artwork, and scenes.
Hallmark has also produced other Star Trek-related merchandise including lunchboxes, lenticular greeting cards, buttons, sticker sets, e-cards, party supplies, novelties, and jigsaw puzzles. The puzzles were produced through their Springbok subsidiary.
Hallmark has frequently used recorded music and clips of Star Trek actors' voices that have been taken from iconic Star Trek episodes or films. These clips are used for electronic audio features contained within their Keepsake ornaments or within their display stands. Many Star Trek-themed greeting cards that play digital audio recordings have also been released.
Appearances in Star Trek episodesEdit
During the battle sequences between the Federation and Klingon fleets in DS9: "The Way of the Warrior", the effects department used Playmates toys, Ertl model kits, and Hallmark Bird-of-Prey Christmas ornaments in the background in an effort to keep production costs down. When one of the toy ships was required to explode, special effects manager Gary Monak filled it with explosives and party glitter. (Star Trek: Deep Space Nine Companion, pp. 263-265)
Set decorator James Mees used colorfully repainted Hallmark Keepsake USS Voyager and Klingon Bird-of-Prey ornaments for Miral Paris' baby crib mobile in VOY: "Prophecy". The mobile's Klingon D7-class battle cruiser was a small plastic AMT model that was repainted.
An "unfinished" ship-in-a-bottle of the USS Voyager said to have been "built" by Joe Carey and seen in VOY: "Friendship One" was actually a 1996 Hallmark Keepsake ornament which had been modified for the show by production staff.
Interactions with Star Trek actorsEdit
Leonard Nimoy recorded a special holiday message from Spock for use within Hallmark's 1992 "Shuttlecraft Galileo" ornament. He also appeared as himself in a television commercial for the ornament and gave the Vulcan salute.
In 1993, Hallmark aired a television commercial featuring Patti Yasutake in the role of Nurse Alyssa Ogawa who was seen questioning the shipboard computer and then replicating a USS Enterprise-D Keepsake ornament. Majel Barrett-Roddenberry provided the voice of the computer.
Hallmark's television commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O'Reilly in the role of Gowron commanding the bridge of a Klingon ship. His raucous Klingon language pitch was subtitled in English.
William Shatner and Christopher Lloyd appeared in a 2015 Hallmark Hall of Fame television production called "Just In Time For Christmas". To promote the holiday movie, Shatner autographed a Hallmark Star Trek Keepsake ornament for a contest. 
Hallmark Star Trek Keepsake Ornament releases Edit
- Klingon Bird-of-Prey - featuring lights
- Romulan Warbird - featuring lights
- Captain James T. Kirk - in command chair
- Captain Jean-Luc Picard - in Enterprise-D corridor
- Starfleet Communicator Pin - Combadge; 1:1 scale gift premium pin for buyers of all 1995 Star Trek ornaments
- "The Ships of Star Trek" - USS Enterprise (TOS), USS Enterprise-D, and Klingon Bird-of-Prey miniature starships
- USS Voyager - featuring lights
- Commander William T. Riker - with Type 2 phaser
- Mr. Spock - seated at the bridge science station
- Star Trek 30th Anniversary Logo Pin - embossed pin offered as a gift premium for buyers of all 1996 Star Trek ornaments
- "Star Trek: 30 Years" - USS Enterprise with a miniature Galileo shuttlecraft from TOS; Enterprise is identical to 1991 version but made from diecast zamac with an electroplated nickel exterior and lacks lights; display stand features a voice clip of William Shatner as Kirk
- USS Defiant - from DS9; featuring lights
- Dr. Leonard H. McCoy - on transporter pad
- Commander Data - at Ops bridge station
- USS Enterprise NCC-1701-E - featuring lights
- Captain Kathryn Janeway - leaning on handrail
- Star Trek Lunch Box - small metal reproduction of 1960s-style lunch box
- Runabout USS Rio Grande - featuring lights and a voice clip of Michael Dorn as Worf
- Worf - with bat'leth
- USS Enterprise NCC-1701 - Celebrate The Century Collection - USPS postage stamp ornament
- USS Enterprise NCC-1701 - Crown Reflections Collection - blown glass ornament
- Borg Cube - featuring lights and a voice clip of the Borg Collective
- Seven of Nine
- Lieutenant Commander Worf - Crown Reflections Collection - blown glass ornament
- Space Station Deep Space 9 - display stand powers lights and a voice clip of Avery Brooks as Sisko; station has hooks for six miniature starships
- Captain Benjamin Sisko
- Q - Crown Reflections Collection - blown glass ornament
- "Starfleet Legends" - USS Enterprise-E, USS Defiant (DS9), and USS Voyager miniature starship set
- Delta Flyer - featuring lights and a voice clip of Kate Mulgrew as Janeway
- Enterprise NX-01 - display stand features a voice clip of Scott Bakula as Archer; ship is made of diecast zamac with an electroplated nickel exterior
- The Doctor - with medical tricorder
- The Scorpion - Reman fighter with Picard and Data in cockpit; featuring lights
- Sub-Commander T'Pol
- Captain Jonathan Archer - in command chair
- Vulcan Command Ship - featuring lights
- Commander Trip Tucker - in EV suit
- "Star Trek Insignias" - miniature ornament set of TOS, TNG, and ENT insignia
- "The City on the Edge of Forever" - Kirk and Spock leaping through the Guardian of Forever; featuring lights and voice clips of Leonard Nimoy as Spock, William Shatner as Kirk, and Bart LaRue as the Guardian
- USS Enterprise NCC-1701-A - featuring lights
- Khan - as seen in TOS: "Space Seed"
- Locutus of Borg - with the Borg Queen from Star Trek: First Contact; featuring lights and voice clips of Patrick Stewart as Locutus and Alice Krige as the Borg Queen
- USS Enterprise NCC-1701 - from TOS; new sculpting; display stand powers lights and plays a synthesized version of the TOS theme
- "The Transporter Chamber" - from TOS; with Kirk, Spock, and Scotty; featuring lights and transporter sound effects
- Future USS Enterprise - Future USS Enterprise NCC-1701-D from TNG: "All Good Things..."; featuring lights
- Lieutenant Uhura - at communications station wearing a red Operations division uniform; "limited quantity" ornament available at Hallmark stores
- "Star Trek II: The Wrath of Khan" - Kirk, Spock, and Sulu at the USS Enterprise's helm station with USS Reliant on bridge viewscreen; featuring voice clips of Leonard Nimoy as Spock, William Shatner as Kirk, Ricardo Montalban as Khan , and Judson Scott as Joachim
- USS Reliant - featuring lights
- Starfleet Communicator - from TOS; featuring lights and sound
- "The Trouble with Tribbles" - Kirk buried in tribbles; featuring moving tribbles and voice clips of William Shatner as Kirk and DeForest Kelley as McCoy
- Klingon Battle Cruiser - from films; featuring lights
- Starfleet Phaser - from TOS; featuring lights and sound
- Lieutenant Uhura - at communications station wearing a gold Command division uniform as seen in "The Corbomite Maneuver" and "Mudd's Women"; repaint of the 2007 ornament; "Special Event Edition" of 450 released at the 2009 San Diego Comic-Con
- Ilia Probe - "limited quantity" ornament available at Hallmark stores
- "The Menagerie" - Kirk and Spock with Fleet Captain Christopher Pike; features wheelchair lights and sounds and voice clips of Leonard Nimoy as Spock and William Shatner as Kirk
- USS Enterprise - USS Enterprise (alternate reality) from 2009 Star Trek film; featuring lights
- Captain James T. Kirk - with a type 2 phaser; first in "Star Trek Legends" series
- "Amok Time" - Kirk and Spock fight with lirpa in the kal-if-fee challenge; featuring music from the episode
- Romulan Bird-of-Prey - from TOS; featuring lights
- USS Defiant Special Edition - from TOS and ENT; glow-in-the-dark repaint of 2006 USS Enterprise; no stand, lights, or sound; "limited edition" of 700 released at the 2011 New York Comic-Con
- Spock - with a tricorder; second in "Star Trek Legends" series
- "Mirror, Mirror" - Mirror Universe Spock forcing a Vulcan mind meld on McCoy; featuring a voice clip of Leonard Nimoy as Spock
- USS Enterprise NCC-1701-D - new 25th Anniversary sculpt with an attached display base; featuring music and a voice clip of Patrick Stewart as Jean-Luc Picard narrating TNG's opening titles
- Dr. Leonard "Bones" McCoy - with a hypospray; third in "Star Trek Legends" series
- "An Extraordinary Meeting" - Prime reality Spock and alternate reality Spock exchanging the Vulcan salute from Star Trek (2009); featuring voice clips of Leonard Nimoy as Spock and Zachary Quinto as Spock
- USS Kelvin - featuring lights
- USS Kelvin - "battle damaged" deco featuring lights; "limited edition" of 1575 released at the 2013 San Diego and New York Comic-Con conventions
- Chief Engineer Montgomery Scott - with a Trident scanner; fourth in "Star Trek Legends" series
- "Arena" - Kirk fighting the Gorn captain - featuring music and Gorn sounds from the episode; Gold Crown exclusive
- USS Vengeance - featuring lights
- Lieutenant Hikaru Sulu - with a tricorder and communicator; fifth in "Star Trek Legends" series
- "The Devil in the Dark" - Spock performing a Vulcan mind meld on a Horta; featuring voice clips of Leonard Nimoy as Spock and William Shatner as Kirk
- Vina - "limited quantity" ornament available at Hallmark stores
- USS Enterprise NCC-1701-C - featuring lights
- Lieutenant Nyota Uhura - with a tricorder; sixth and last in "Star Trek Legends" series
- "The Needs Of The Many" - A dying Spock bids farewell to Kirk in Star Trek II: The Wrath of Khan; featuring voice clips of Leonard Nimoy as Spock and William Shatner as Kirk
- USS Enterprise - TV pilot configuration, painted gold, and featuring voice clips and music from the series; commemorating the 50th anniversary of Star Trek
- USS Enterprise - TV pilot configuration, fully painted, and featuring voice clips and music from the series; "limited edition" repaint slated for release at the 2016 Star Trek: Mission New York convention and the 2016 San Diego and New York Comic-Cons
- Ensign Pavel Chekov - with a tricorder; similar to "Star Trek Legends" series; "limited quantity" ornament available at Hallmark stores
- "The Man Trap" - The M-113 creature attacks a seated Kirk
- Star Trek Cosplay Maxine - repaint of 2016 "Crabby Road" series ornament; "limited edition" repaint slated for release at the 2016 Star Trek: Mission New York convention
- "To Boldly Go" - Kirk, Spock, and McCoy on the bridge of the USS Enterprise; tabletop ornament featuring lights and voice clips
- Star Trek 50th Anniversary Itty Bittys Collectors Set - Plush figures of Kirk, Spock, Uhura, and McCoy
- Lynn Norton has sculpted most Star Trek starship ornaments for Hallmark. The Galileo shuttlecraft was sculpted by Dill Rhodus and the 1996 Enterprise ornament was designed by Norton and Rhodus. The Scorpion ornament was sculpted by Norton but the Data and Picard figures within were sculpted by Anita Marra Rogers. Rogers sculpted a majority of Star Trek ornaments that were not starships and generally focused on figures.
- Hallmark's initial concept drawings depicted the 1991 USS Enterprise, the first in the series, with a Santa Claus popping out of a hinged bridge dome with simulated garland draped around the saucer. Norton was able to steer Hallmark away from this concept.
- "Magic" sound and light features are commonly activated by pressing a button, although many older ornaments stay constantly illuminated when plugged into a powered Christmas light strand. Since 2005, all "Magic" Hallmark Star Trek ship ornaments have been battery-operated and stay powered-on for less than thirty seconds after the "on" button is pushed.
- Eight limited edition Star Trek "Keepsake" ornaments have been released by Hallmark. Three were exclusively released at comics and science fiction conventions while five were retailed in "limited quantities" at Hallmark Gold Crown stores. Two premium gift pins were also released.
See also Edit
- Hallmark official site
- Hallmark Cards at Wikipedia
- Hallmark Star Trek Keepsake Ornaments Anniversary part 1 at StarTrek.com, the official Star Trek website
- Hallmark Star Trek Keepsake Ornaments Anniversary part 2 at StarTrek.com, the official Star Trek website