Gorad was a Ferengi and an uncle of Quark and Rom. In 2372, Quark owed Gorad a sum of money. Quark intended to pay off the debt with the money he received from the desiccated remains of his corpse, after his death. However Quark later found out he was not dying. (DS9: "Body Parts")
According to the script, his name was pronounced as "GO-rahd".