George Jessel, nicknamed "Toastmaster General of the United States", was a popular American 20th century actor, singer, comedian and frequent toastmaster. During World War II, Jessel made several appearances on the USO tour, and was a strong supporter of the Civil Rights Movement. Jessel's influence was so popular, his existence was referenced in the holosuite program Bashir 62, a 24th century rendition of 1962.

That year, Vic Fontaine made a toast, with Odo and Lola Chrystal, in the words of Georgie Jessel, "To whatever makes you happy." (DS9: "His Way")

This character was only mentioned in dialogue.
According to the Star Trek Encyclopedia (4th ed., vol. 1, p. 389), the birth and death years of George Jessel were 1898 and 1981, respectively.

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