Chateau Picard wine label, dated 2267
Chateau Picard was an estate red wine produced at the Picard vineyards in La Barre, France. The head vigneron or winegrower during the mid- 24th century was Robert Picard.
Jean-Luc Picard returned to Earth to meet his family in 2367, he sampled a glass of Chateau Picard 2347 and mistook it for a 2346 vintage. ( : " TNG ")
Jean-Luc Picard reserved a few bottles of this wine on the
USS and Enterprise-D USS for special occasions. Picard poured two glasses of this wine and offered a Enterprise-E toast to Chancellor Durken after initiating First Contact with the Malcorians. ( : " TNG ")
senior officers of the Enterprise-E shared an emotional drink of Chateau Picard together after Data sacrificed himself to save the Enterprise and his friends. ( )
Star Trek Nemesis
By coincidence or not, Chateau Picard is a real wine label, although it is made in Saint Estèphe.
The bottle of Chateau Picard is seen in the
DS9 Season 1 DVD special feature "Secrets of Quark's Bar" presented by Penny Juday, although the prop was not used in but in Star Trek: Deep Space Nine Star Trek: Nemesis.
The label seen on the bottle in
Star Trek: Nemesis was designed by Monica Fedrick. 
Two Chateau Picard wine bottles were sold as Lot #27 in the
40 Years of Star Trek: The Collection auction. The winner paid US$6,600, even though the pre-sale estimate was 500 to 700 dollars. After the sale, the auctioneer remarked " That's probably a record for empty wine bottles."
A deleted scene from
showed Picard sharing a quiet drink of the wine with Star Trek Nemesis Data after Riker's wedding.
Chateau Picard is mentioned in the novel
as being the wine of choice of The Rise and Fall of Khan Noonien Singh, Volume 2 Jeff Carlson in 1996.